The problem
Xenophobia is rife in South Africa, making the country one of the most hostile destinations in the world for Africans seeking a better life.

Insight
Africa is made up of 54 countries, but it's more than our borders that divide us. We have forgotten that we are all from the same continent.

Stand United against xenophobia

We identified the African countries that have the most expats living in South Africa and each of their flags to inspire lace designs, with one half of the lace representing an African country and the other half representing South Africa. When laced, the two countries become intertwined, symbolizing African unity.

Unity Laces were launched in Converse stores on Africa Day with a poster installation that sparked a conversation around prejudice against foreigners, inspiring Africans to Stand United against xenophobia.