OHRA

TV, radio, digital. Our stress chickens, Roos and Matthijs, tend to get stressed out easily, but luckily, they always turn out to be well insured. That’s OHRA. Or rather, we should say, that was OHRA. Because after 14 years, we’ve said goodbye to each other. Which means there’s now room at Joe Public for a new insurer!

360-Degree Campaign

In addition to TV and radio commercials, the campaign includes many other executions, such as online videos, POS materials, direct mailings, and social ads. For this, we developed a 3D animation style in which, of course, the main characters also play a role. Thanks to this flexible 3D style, we can create the most striking scenarios even with a relatively limited budget.

One Brand Across All Channels

The characters also feature prominently on the website, in the OHRA app, and even on the health insurance card. This way, OHRA remains the same brand across all channels.

Result

The campaign earned two Silver Effie Awards.

In addition, it received a SAN Accent, two Esprix Awards, an ADCN Lamp, and the commercial for the Kilometer Insurance was chosen as a Gouden Loeki quarterly winner.