BUUT

BUUT is a brand-new bank that helps young people manage their money better. How? With savings pots that teach them how to budget.

Of course, that doesn’t go perfectly right the first time, and that’s okay. Because making mistakes is how you learn. That’s why we came up with the campaign theme: “Maak er een potje van” (“Make a pot of it” , a Dutch expression meaning both “mess things up” and “use savings pots”).

We developed a campaign that resonates with both young people and their parents, because choosing a new bank is something they do together.

It’s clear that BUUT isn’t your average bank. It’s created by the makers of Tikkie. But beyond its handy savings pots, BUUT offers many other innovative features. We captured that in the payoff: “The bank that does things just a Tikkie differently.” An ideal platform to highlight all those features, as seen throughout the campaign.

The 360-degree campaign is built around the touch, tell & sell principle. In the touch layer, we use elements such as videos and radio commercials.

In the tell layer, we dive deeper into the different features. We do this, among other ways, with this series of short animations

In the sell layer, we focus on driving downloads. We do this through banners and social ads. With the results continuously monitored in real time by our partner, Springbok.

We are also responsible for a packed image library with fresh photography, as well as contributing ideas for social content and branded content formats.