ALDI

We Dutch love a bargain. Nowhere else in the world is a compliment about new shoes met with: “Yes, bought on sale!” Yet shopping at ALDI was still seen as something you didn’t do for fun, and the discounter noticed this in their market share.

We developed a brand campaign that made ALDI the supermarket people genuinely enjoy visiting again, achieving the highest market share in five years.

We introduced the theme “Fans van Voordeel” (Fans of Savings). It’s all about the bargain mentality we all share. whether you already shop at ALDI, work there, or are visiting for the first time. With customers in the spotlight and the store as the stage, we highlight the improved assortment, quality, price, and stores.

Just like teenagers are for fresh products.

A young father for the XXL deals

And affluent shoppers for the award-winning products.

The brand strategy is applied across the board. For ALDI, we handle it all! In addition to TV commercials, we also produce social videos, radio commercials, social content, online banners, and the store flyer.

We also helped keep costs down. For example, the expensive voice-over was replaced with an A.I. voice.

ALDI has seen a significant increase in customers, who are also buying more products on average. At the same time, the perception of quality has improved, resulting in the highest market share in five years.